Creative Marketing Specialist at Pete's Tavern

**Creative Marketing Specialist to grow Pete's Tavern** **Join Our Team!** Pete's Tavern, a renowned, historical, local gem known for its exceptional dining experience, is on the lookout for a dynamic Marketing Specialist. If you're passionate about the world of food and hospitality and have a knack for creative digital marketing, we're excited to welcome you aboard! **Your Role:** As our Marketing Specialist, you'll be the driving force behind our brand's presence, crafting strategies that not only boost our visibility but also connect us intimately with our community. You will be responsible primarily for organic marketing efforts and creative initiatives that expand the Pete's brand. Your role will be vital in shaping how we interact with our guests, both online and offline. The Marketing Specialist should be a self-starter with enthusiasm for Pete's Tavern and the restaurant industry as a whole. You must be able to manage your own deadlines and handle multiple initiatives at once. **Key Responsibilities:** - **Strategic Development**: Design and roll out innovative marketing plans and campaigns that elevate our brand and attract new patrons. - **Social Media Mastery**: Lead our social media channels, creating engaging content, scheduling posts, and interacting with customers. - **Data-Driven Insights**: Use Google Analytics and other tools to monitor our online impact and steer our strategies based on solid data. - **Website Management**: Keep our website fresh and functional using Wix, making sure it's always appetizing to our online visitors. - **Market Research**: Stay ahead of the curve by researching trends, analyzing competitors, and understanding customer needs. - **Digital Initiatives**: Launch impactful digital marketing efforts, including email campaigns, SEO, and paid ads. - **Content Creation**: Craft mouth-watering content for various platforms, capturing the essence of Pete's Tavern. - **Team Leadership**: Guide and supervise a Marketing Assistant, fostering a collaborative and productive environment. **What We're Looking For:** - **Experience**: 1+ year in marketing, with a special appetite for digital strategies. Hospitality or restaurant industry background is a plus. - **Social Media Savvy**: Proven experience in managing social media campaigns. - **Analytics Familiarity**: Comfortable using Google Analytics to track and interpret campaign results. - **Wix Expertise**: Hands-on experience with Wix for website management. - **Digital Marketing Skills**: A solid grasp of SEO, email marketing, and content marketing techniques. - **Market Analysis**: Ability to dissect market trends and customer behavior to fuel informed marketing decisions. **The Logistics:** - **Part-time Flexibility**: Expect 15-20 hours per week, with the scope to increase your role and hours. - **HOW TO APPLY**: Your resume, brief cover letter, and work sample (social post, email newsletter, or similar) must be submitted to marketing@petestavern.com as a PDF in order to be considered for the role.